Vita Lenta

My Style Bags is an Italian brand that specializes in personalized bags and accessories. They are masters at creating high-quality, customizable items such as travel bags, beauty cases, beach bags, and other types of luggage.

We had the opportunity to shoot along with Beyond Artists, an emerging creative house that crafts strategies and campaigns for high-end fashion brands, to fully capture the essence of a typical day in Portofino branded MSB.

Following the brand’s core values, we focused on the curated details and the carefree emotions of our protagonists through cinematic motions and slow takes to convey the sense of peace that you can only find in the gem of coastal Italy.