Unveiling a Legend: The New Ferrari Testarossa

We had the privilege of contributing to the world premiere of the new Ferrari 849 Testarossa. The event took place in Milan in September 2025. This launch was more than just a debut. In fact, it marked the rebirth of a true icon. The car features a plug-in hybrid V8 with over 1,050 hp and three electric motors. Specifically, the design honors the original legend while projecting Ferrari into the future. It was a celebration of heritage and innovation that captured global attention.

Photographic Production and Visual Narrative

Our team was entrusted with the photographic production of the premiere. We documented the unveiling with visuals designed to emphasize the car’s sculptural bodywork. Furthermore, we captured the drama of its silhouette and the excitement of the reveal. This task required more than simply recording the moment. Instead, it meant crafting a narrative that expressed Ferrari’s passion. Every frame had to translate the emotion of the occasion into lasting images.

Lighting Design and Event Support

Alongside the photography, we took charge of the lighting installation. We designed a setup that enhanced the car’s presence on stage. By shaping the atmosphere with light, we highlighted every curve and reflection. This ensured the new Testarossa appeared striking both in person and in photos. In addition, we supported the event logistics. Our on-site coordination helped keep the production smooth and efficient. As a result, the focus remained entirely on the main spectacle.

A New Chapter for the Prancing Horse

Being part of such a milestone was both a challenge and an honor. Our contribution blended technical expertise with a deep respect for the brand’s legacy. Ultimately, we were proud to help present this new chapter in the story of the Prancing Horse.