Autry Music Box
THE BEAT OF SAN BABILA
High-Impact Video Production for Milano Music Week 2025
During Milano Music Week 2025, Piazza San Babila underwent an unprecedented urban transformation. Specifically, Autry celebrated its new flagship store opening with the “Music Box.” This mirrored installation turned the heart of Milan into an open-air club. Inspired by international listening bars, the event merged sports heritage with metropolitan culture and electronic music.
Video Storytelling and Creative Production by Limboo
Limboo led the video production for the event. First, we translated the live energy into a dynamic digital experience. Positioning our cameras at the center of the square allowed us to capture every nuance. Our production focused on:
- Event Cinematography: We captured sets by world-renowned DJs such as Silvie Loto. Therefore, we used dynamic filming techniques to mirror the rhythm of the club.
- Immersive Narrative: Our videos documented the interaction between the mirrored architecture and Milan’s urban fabric. In this way, we highlighted the innovative design of the store.
- Celebrity & Community Coverage: We filmed international guests and ambassadors, including Andrea Iannone. Consequently, we blended social moments with the brand’s core narrative.
Digital Legacy of a Mirrored Club
Limboo created video content that goes beyond simple documentation. In fact, we translated Autry’s vision into a digital asset that conveys a true sense of community.
Our video production immortalized the moment retail became an experiential platform. By capturing the synergy between the crowd and the music, Limboo ensured a lasting impact. As a result, the Autry Music Box remains vibrant across the brand’s global digital channels.