Unveiling a Legend: Ferrari Testarossa Returns

We had the privilege of contributing to the world premiere of the new Ferrari 849 Testarossa, unveiled in Milan in September 2025. The launch was more than just the debut of a new model; it marked the rebirth of an icon. With a plug-in hybrid V8 delivering over 1,050 hp, three electric motors, and a design that pays homage to the legendary Testarossa while projecting Ferrari firmly into the future, the event captured global attention. It was a celebration of heritage and innovation, staged in a way that reflected the prestige of the car itself.

Our team was entrusted with the photographic production of the premiere, documenting the unveiling with visuals designed to emphasize the sculptural quality of the car’s bodywork, the drama of its silhouette, and the excitement of its reveal. This required more than simply recording the moment: it meant crafting a visual narrative capable of expressing the passion and precision Ferrari brings to its creations. Every frame had to translate the emotion of the occasion into images that would live beyond the event.

Alongside the photographic work, we also took charge of lighting installation, designing and implementing a setup that enhanced the car’s presence on stage. By shaping the atmosphere with light, we were able to draw out reflections, highlight the curves, and ensure the new Testarossa appeared as striking in photographs as it did in person. In addition, we supported aspects of the event logistics, providing on-site coordination that helped keep production smooth and efficient without ever distracting from the main spectacle.

Being part of such a milestone for Ferrari was both a challenge and an honor. Our contribution blended technical expertise, creativity, and a deep respect for the brand’s legacy; all in service of presenting a new chapter in the story of the Prancing Horse.