Geberit Waterscape
WATERSCAPE AT MILANO DESIGN WEEK
150 Years of Innovation at Superstudio Più
Water took center stage during Milano Design Week 2024. To celebrate its 150th anniversary, Geberit partnered with Next Group to create “Waterscape.” This immersive exhibition transformed Superstudio Più in via Tortona into a sensory journey through fluid design, connecting the brand’s historical expertise with its future technological soul.
Photographic Documentation by Limboo
Limboo managed the visual documentation of the installation. Our team captured the complex narrative path of the exhibition, which welcomed over 20,000 visitors. The production focused on:
- The Vortex: Documenting the massive 10-meter vortex installation and its panoramic projections.
- Product Heroes: Capturing Geberit’s latest innovations integrated into the immersive environment.
- Interactive Elements: Recording the visitor interaction with the digital and physical “technological wall.”
Capturing Heritage and Digital Storytelling
The visual narrative created by Limboo emphasizes how technical leadership can be humanized through design. We used wide-angle shots to document the scale of the Superstudio Più setup and macro photography for the functional details of the “product heroes.”
Our work serves as a professional record of this Fuorisalone highlight, documenting the marriage of Geberit’s heritage with modern digital storytelling. Through this photographic project, the “vortex of emotions” was translated into high-quality visual content for a global professional audience.